Customer Incentive Programs

Do you belong to a customer incentive program? Many businesses, such as airlines, car rental companies, and credit card companies have proven that a customer incentive program is an effective way to influence customer purchasing habits.

How can you, as a small business, implement an effective customer incentive program?

First, why should you implement a customer incentive program? A customer incentive program helps keep your company’s brand and products in the foreground of your customers. Your competition is probably using an incentive program.

To get started, you must design the program and features to the benefit of your company and the interests of the customer. The program should be designed to promote your organization’s strategic goals and products. It should be designed drive profit at a higher ratio than program expenditure.

To be successful, your customer incentive program requires the full participation of your staff and your customers. The program should be tailored to your customers interests and have attainable goals for them. Establish clearly defined rules that are easy for both your customers and employees to understand.

Insure that the program is quantifiable and accountable from a reporting standpoint. It is imperative that your company can track the data you designed into the program.

Create a page on your website where your customers can enroll.