Simple Tips for Content Marketing

Marketing is all about writing content. It’s not difficult, just figure out what you want to say and find a way to say it. So where should you say it?

Start with your website. Ensure your website content is well written. Your landing page (home page) should consist of bullets with short sentences, keeping the text easy to read.  Include pull marketing questions so your prospects are nodding their heads, finding themselves, and want to reach out to you for a solution.

Write articles.  These articles will show you as an expert in your industry. There are many website that you can submit articles to. If you belong to an association, submit articles there too. Your articles can be used in your blog too. Write once and post it in as many places as you can for increased exposure.

Write a newsletter. Educate your customers, share your knowledge, and promote your products all at the same time.  Email your newsletter to your customers and post it on your website.

If writing scares you, reach out to a marketing consulting company, such as Blue Dog Marketing. We help our clients write content for their websites, blogs and newsletters.