Marketing Mistakes Small Business Owners Make

At Blue Dog Marketing, we see many things that our clients are doing right, but we also see the mistakes they are making. Here are some of the mistakes we’ve seen:

1.   Going for a sale like a “one night stand”: You wouldn't marry someone after one date so why would your customers purchase from you after one 'date'? People like to buy from businesses they know, like, and trust. It takes time to create relationships. Nurture the relationships.
2.   Not having a call to action: Gone are the days of simply getting people to subscribe to a free newsletter. Today, people are too busy and protective of their emails. It is essential to use an enticing free offer to gather leads. It could be a free report or eBook. It’s the call to action on your landing, or home, page that allows you to capture their information.
3.   Thinking that sending out one message about your product or services will increase sales: Sending one product message isn't going to break through the information overload your customers are experiencing. Your prospective customers need to see your message seven times before they will purchase from you.
4.   Thinking social media is the only marketing you need: Social media is free and it allows you to build relationships with your customers and prospects. And, today, everyone is using social media. You have to be strategic to reach your target market. Social media works best when used in conjunction with other marketing strategies.

At Blue Dog Marketing, we help our clients correct these mistakes and create a truly comprehensive marketing campaign to target the correct audience effectively. Let us help your business be successful!