Can SEO be easy?

Search engine optimization (SEO) is a method through which you can optimize your website so that it ranks higher in search results. Most of online searches are performed on Google, Yahoo and Bing.

SEO for your website can be easy. Here’s how:

Choose the Right Keywords for Your Website

The keyword research should be based on volume and competitiveness of a desired keyword. There should be a balance between high volume and low competition.

Select Right Domain Name for your website

It is very important for you to choose a right domain name for your website. Choose a domain name that would reflect the type of business you are dealing in. If possible, try to add one or more keywords to the domain name that are relevant to your business.

You should avoid changing the domain name of your website as older websites have better ranking power than newer ones. If you have an old website, changing its domain name can decrease its traffic.

Include your keywords in the page titles

You should use your keywords in your page titles. Avoid using conjunctions, prepositions and use your keywords instead. Use dashes between phrases in titles.

Regularly create useful content

Update your website regularly with new content that contain the main keywords. Insert them repeatedly in the content. However, the content should be relevant to the keywords so that the keywords do not sound awkward to the reader. New content improves the ranking of your website as spiders examine them and elevate your website higher in the search results page. Our blog is part of our website. It’s updated twice a week with new content.

Include Keywords in the META Description

Include the keywords in the META description text as well. Some search engines use the content of description META tag to display the content of a web page in the search results.

Develop a site map page

A site map is very useful to attract spiders and facilitate them walking through your website easily. A site map is a separate HTML page that works like a directory of pages on you site. Every page that is in the list of site map is connected to other pages on the website. Use keywords and their synonyms in the link anchor text. Also, put your links in numbered or bulleted list since spiders consider the links put in this way more important.