Logo Basics

In our last post, Blue Dog Marketing talked about building your brand. Your logo is an integral component of your brand.

Logos have been in existence for hundreds of years, but only recently has the logo-hype truly hit hard.

What is a Logo?

A logo is a visual, symbolic representation for a company or brand. It is the face of your business. It is the first and lasting impression for anyone who sees it, thus weighing heavily on the success scale. A logo can consist of a graphic, picture, lettering, or any combination of them.

Why do You Need a Logo?

A Logo...

· Is the first impression and lasting impression - A logo is tells the public everything about you and your business.
· Represents your professionalism, creativity, reputation, and more. - A poorly designed or planned logo can automatically cause consumers to get a negative preconceived notion about your company or brand.
· Sticks into the minds of the consumers – We are innately visual beings with minds that are based on automatic association.
· Invokes emotion, thought, and judgment.
· Sets you and your business apart from everyone else.
· Speaks a thousand words. - The colors, words, lettering, design, detail, layout, symbolic items within, all give off subliminal messages.

Without a logo, your company is forgettable. A well-designed logo portrays everything you want your customers to know about your business and becomes the single-most important factor in the way of marketing and advertising.

Your logo is a simple, yet complex, entity which is the ultimate key to the success of your business.

Because the logo is so critical to the identity and success of your business, it is vitally important to make sure you hire a company, such as Blue Dog Marketing, that are experts in logo design.