How To Give Presence To Your Online Marketing Voice

When a small business starts their online marketing, they often struggle with both their message and marketing tone of voice. How do you say what you want to say in the right way? The word "right" here to most new businesses really means "How do I sell my products/services to deliver the most profit?" Sales are important to businesses, but, equally as important, is our integrity and our authenticity, both fundamental parts of who we are as both an individual and as a business.

In today's online world, where we are told "content is king" or "social media is essential", small businesses have the opportunity to connect with their target audience at any time and almost instantly. Therefore, what has to be equally, if not more important than the content, is the voice you use to speak through the many available web marketing channels.

If you are finding it difficult to connect with your target market online, then ask yourself the following:

Is my web marketing too quiet? 

Are you under selling your offer? Are you telling the world who you are and what you believe in?

Is my web marketing too forceful? 

Are you pushing your target market with too strong a message? Too many messages? Is the focus on the sale rather than your prospective customer? The best route to profit is to offer something great and deliver. For this reason, sales should never be the sole, primary focus of any business.

How do you give your online marketing presence?

Take away all of your own business pressures. Try not to create your marketing messages with thoughts of sales targets, internal costs and other business pressures in your mind. Focus on what you offer and what you believe makes it, and your business, positive.

1. Focus on your perfect customer. Where are they? What are they thinking? What would you say to them if they were sat right beside you?

2. Speak with belief. When we create our marketing messages, we can be tempted to claim the same things as our competition without truly believing in what we are saying. Focus on what you know you can do well for customers and it will motivate both your customers and you.

3. Be genuine. You can get caught up with industry jargon and trying to keep up with your competition. Don’t. Simply speak from your heart and be genuine. Your potential customers will believe you.