SEO Tips
If your small business has a web site (you better
have one!), you should have a plan for search engine optimization (SEO). Your potential
customers will only find your webpage through online searches and, therefore,
it is imperative that you use SEO correctly to get your site up in the results
list as high as you can. Here are some tips to help you attain a high search
ranking.
To reach a high ranking in search engine
results, use a number of keywords related to your market niche in the meta tags
for your website.
Use plural or longer variations of keywords to
increase the opportunity for your site to pop up on search engines. Keyword
stemming is a popular technique of some search engines. For example, if you use
"consultant" as your keyword, then any searches for "consultants"
or "consulting" may not have your site listed in the results. Use the
longer form of words, such as adding -ing or -ly, to take advantage of keyword
stemming.
Include
keywords in your web copy
Search engines rank pages based in part on the
density of various keywords. Repeating important keywords, without forcing them
into the content, will help boost your ranking. Your website content must flow
and read well, so don’t just stick keywords in.
Include
video transcripts
If you post a video to your website, try to
include a transcript. By including a transcript, search engines will include
that content to determine search rankings.
Add
a site map
A site map is a separate page that works like
a directory of pages on your site. Every page that is in the list of site map
is connected to other pages on the website. Use keywords and their synonyms in
the link anchor text. Also, put your links in numbered or bulleted list since
spiders consider the links put in this way more important.
Some no-no’s
Never place the same content on your site more
than once because search engines may consider your website spam.
Don’t go overboard with the number of keywords
you use. Keep your keywords limited to a dozen keywords and phrases that your
website actually focuses on. The use of analytical tools can assist you with
knowing which keyword phrases are driving traffic to your site the most.
Add
new content
By regularly adding new content to your site,
you give search engine crawlers a reason to consider your website. Also, having
great content on your site encourages people to share it with others. Word of
mouth can really be the best form of advertising.
Using SEO correctly on your website doesn’t
have to be difficult. You just need to pay attention to details and spend some
time each month on your website. If you don’t have the time to do this, Blue
Dog Marketing is here to assist you with your SEO and all your marketing needs.
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