How Much
Information Should You Share in Your Blog?
Many small business owners don’t share enough
information when writing their blogs. I always tell our clients to follow the
“TVA marketing rule” – be transparent, vulnerable and authentic. To do this,
you have to be yourself; share your humanness.
Why would a customer or potential customer
read your blog post? To get information. To connect. Writing cannot serve as a
connector if there is no personal engagement.
We all have powerful stories to tell. Your
stories are really good content, aren’t they? Tell your story in a way that
supports the point you’re making in your blog.
Where do you get these stories? You get
stories every day from your interaction with your customers to comments your
customers say to you in person and online. Small stories or big stories…they
are all important and worth sharing. Your blog is a conversation you’re having
with your customers. Be yourself when writing and your humanness will come
through. You’ll gain your customers and potential customers trust and loyalty.
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