5 Easy Steps to Improve Your SEO for Your Blog

5 Easy Steps to Improve Your SEO for Your Blog

Writing a blog provides customers and prospects the opportunity to learn information about your industry and it helps raise the rankings of your blog and website within online searches.

For your blog to beat out your competition in search rankings, here are some easy steps you can take:

1.   Determine your keywords. Just like for your website, your blog requires the proper keywords. Keywords are an important part of your search engine optimization. Determining your keywords can take some time and effort but it is worth it when it comes to choosing the right keywords for your blog. Start by writing down all the keywords you can think of that pertain to your business. They can be single words or short phrases (long-tail keywords). Have no less than five keywords, but list as many as you can think of.

Once your list is complete, you want to make sure those keywords are spread out throughout your blog posts. Include keywords in the descriptive sentence in the ALT tags for any pictures you include in your blog post. Include the keywords on your blog URL. This ensures that search engines see your blog is authentic.

2.   Optimize your blog post title. Include at least one keyword in your title to increase your SEO.

3.   Link back to your website. Include internal links in your blog posts that link back to your website. This helps search engines see that you really are legitimate and an expert in your field.

4.   Make keywords relevant. When using keywords in your blog, don’t over use them. You want your post to be factual and relevant, so use your keywords appropriately.

5. Optimize your meta descriptions. The meta description is the page summary seen on a search page. Keep that description to 155 characters or less. Include keywords within your meta descriptio