It's Not About Building a Website - It Is About Building a Brand

Blue Dog Marketing creates many websites for our clients. We counsel our clients that their website should be thought of and used as another tool in the pursuit of making their brand stronger. Every aspect of the website, from the photos to the links, can be used to advance brand awareness and inform visitors about it.

Brand Building

Building your brand takes time and effort to get it established and should have identifiable traits. Quality should be a main focus for any brand, since you want customers to be loyal to it.

Website Design

The design of your website can help your brand in several ways. You will want the website to be as unique as possible and attractive to new and regular visitors alike. Adding useful information like the history of the brand and a mission statement can really help consumers get to know it better. Keeping content fresh and adding new features on a consistent basis will make your brand look like it is in style and current. Good ways to use your website to gain loyalty and make sales is to give your visitors information about current promotions and events.

Website Development

Your website development efforts should be ongoing and adapt to changes on the web. The website should be made as creative as possible so that it stands out from the competition. Your content should include words and phrases for SEO (search engine optimization), which will raise your website higher in search engine rankings, thereby leading to more visitors.

Your website should include social media interaction. You can add videos to your website as they are great ways to promote your brand, and plenty of people get their information from videos instead of text.

Brand Image

The look and design of your brand is a crucial factor to consider when designing your website. Using the right brand-colors is important since certain colors give viewers an automatic association with other things and an emotional response.

Your logo is also a key element of your brand. The look of it can tell people a lot about how serious your brand is. Doing little things like placing it in the upper-left corner of the webpage, and making it large, will have an effect on how consumers view it.

Brand building is a science, and the right steps should be taken if you want it to do well. If your small business requires assistance in creating a brand identity, contact Blue Dog Marketing. We’re here to help you grow your business!