Online Marketing is a powerful tool
that small business owners are using to promote and brand their products and
services. However, to successfully market your products and services, you must
get noticed by search engines and other sites. Here are three different ways to
do so:
Use the proper keywords in your
website
You want your potential
customers to find you online. Use the words and terms that they would use when
searching online for a business like yours. This helps search engines place
your site in the correct category and people to find you when searching the
appropriate keywords to match yours.
Social Media Marketing:
Social media sites are those
where people socialize and websites become a social dialogue site. An extremely
popular example would be Facebook. There are many other popular sites such as
LinkedIn, Twitter, Digg and Four Square. Creating a site for small business on
one, or more, of these social sites opens a new market for you. You can communicate
in a different way than on your website with your customers and potential
customers. You also help your search engine ranking rise by being visible and
active on social media sites.
Blogs and Articles
Write blogs and articles about your
industry, services, or products. Make sure your blog is attached to your
website as this helps search engines to find your site and moves it higher in
search results. Blogging establishes you as an authority in your field with
your customers and potential customers.
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