Thursday, November 20, 2014

Better Blogging for Business

Blogging is one of the most popular and successful online activities for small business owners. Blogging about your industry, products and services establishes you as a thought leader and industry expert.
How can you achieve that status with your customers and potential customers? Here are some steps to help you blog better for your business.
Understand What Your Target Readership Needs and Wants
The most essential part of successful blogging is understanding the needs and motivations of your readers and potential followers. Don't be afraid to be yourself and to “speak in an authentic voice. This will ensure that your voice is heard. By being somebody who people feel they want to get to know, your business will grow.
Reader Engagement
If used correctly, social media is about solving people's problems. You are providing answers to questions they have. When your readers comment on a post, comment back. Engage them in a “conversation.” That’s the ‘social’ part of social media.
Comment on Other Blogs
An effective way of promoting your blog is to visit other blogs and websites and comment on them. Don’t just leave backlinks to your own blog or website, actually participate in a conversation.
It’s All About the Content
Content is king. The higher the quality of your blog content, the higher your business will appear in the search engine results. When writing your content, make sure that you use your keywords. 

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