Blogging Can Boost Your Marketing

Have you decided to start blogging because everyone else is doing it? Blogging has become a very popular and you’re right to want a blog for your small business.

Now is the time of year that businesses are planning for next year’s budget and marketing. Adding blogging to your marketing plan for 2015 is a great idea.

So, how do you actually take advantage of a blog for your business?

Commit To a Schedule

First, you need to schedule time to plan your blog topics and write your blogs. Next, decide how often you want to blog and stick to that schedule. Nothing is worse for a business than having out of date information posted online. Potential customers will wonder if you’re out of date on everything in your industry. So, pick a frequency that you can stick to and keep your blog current or remove it.

Readers will come back to your blog, expecting to see new material. Once you are in a routine, it will be easy and your visitors will be coming back for more.

Stay Informed on What’s Happening in Your Industry

The best way to make sure you have something to write about is to keep informed about your industry. This will help you avoid “writer’s block Also, you will be viewed as an expert in your field and readers will turn to you for information and tips.

Give Value

Blogging is about building yourself as an expert as well as establishing trust and rapport with your readers. Your blogs must answer the common questions your readers may have that relate to your field. By answering these questions, you’re providing value to your audience. They will come back to read more of your posts.

Promote Your Blog

Once you have created your blog, be sure to promote it. Link your blog to your website, so your website visitors can read your posts. Add a link to your blog to your email signature. Post your blog posts on Facebook and LinkedIn. You can tweet about your blog too. Don’t forget to add the blog address to your marketing materials.

Keep at It

It takes time to grow your blog readership. By sticking to these tips you will see results.