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You’ve decided to add videos to your marketing
plan for 2015. Great idea! Now, what should your videos be about? If you’ve looked
at YouTube, there millions of videos out there, some are getting looked at,
while others are just sitting there. There are certain kinds of business videos
that will generally fair better as opposed to others.
So what are your options?
Subject Matter Videos
Display your skills and establish yourself as
a subject matter expert. Offer industry specific information for free. Show why
your company possesses the knowledge other competitors do not. Publish seminars,
webinars or training sessions that you have delivered.
Tutorials
Tutorials videos are extremely popular. Sharing
content is always a good content marketing choice. Some people learn better by
being shown “how-to.”
Reviews
A big niche on YouTube is reviews. Reviews are
especially useful for retailers or direct manufactures. There are many famous
reviewers on YouTube that retailers and manufacturers give out products to,
knowing that their validation can help boost sales.
Testimonials
Similar to reviews, testimonials are actual
satisfied customers telling the viewer how your product or service solved a
problem they had. Ask your best customers to be in a video; it helps them
promote their business too.
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