Your website
will be easier for visitors to read if you have a clear message throughout your
site. How can you achieve that clear message? Here are four easy steps you can
follow to write great content for your website:
Know Your Audience
You have
‘homework’ to do before you can start writing. You must figure out who your
target audience is and what their pain points are. What are they looking for on
your website?
Address Their Pain Points
You website
content should be all about your customer and how you can solve their pain
points. They already know you might be able to help them; that’s why they’re at
you website. What your site needs to do is show them that you understand their
pain points better than your competition and that you can take away their pain.
You can
address specific challenges or pain points you know your target audience
suffers from. You can certainly address how you solved those challenges….just
don’t give away all your information….you want them to hire you.
Put yourself
in your potential customer’s shoes when you start writing your website content.
Write as you speak because your website should sound like you.
Keep It Short
No one wants
to read huge, long paragraphs on a website. You should keep your website
content brief.
- Use bullet points to break down a long list of ideas
- Break paragraphs into short sections and use brief title that will draw attention to the section
- Keep to one message for each section
- Use short, focused sentences
Solicit Help
Once you’ve
finished your website content, sent it to a trusted friend and ask them to
review it. Ask them for honest feedback. Tell them you’re aiming for clear and
interesting content. Having a person outside your business give you their
perspective is a great way to get a unique second opinion on what you’ve
written.
Now you’re
ready to write that amazing website content that will draw potential customers
in and have them hire you to solve their pain points!
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