Reasons Why Your Blog Posts are NOT Getting Read

What is it about some blog posts that make you NOT want to read them? We’ve all been there….you click on a blog post you want to read and faster than a speeding bullet, you leave.

So many blogger make the same mistakes, so I’d like to give you easy fixes to these mistakes so you stop losing readers.

Not Enough Whitespace

Whitespace is the empty space on the page. It allows your readers’ eyes to rest and it helps them focus on your content. Be sure to include space between each paragraph. Also, your lines within each paragraph should have spaces. You don’t need, or want, to bunch everything up. Studies have shown that using whitespace between paragraphs and margins increase your reader’s comprehension by 20%.

Allow for space around your images too so your readers’ attention is drawn to them.

You Didn’t Incorporate Section Headers

Breaking your writing up into sections allows you to present each idea on its own and keeps your writing organized. By using section headers, your readers can easily understand your main points and they want to read more. Studies have shown that your readers’ comprehension increases by 12% when bloggers use section headers.

Your Paragraphs are Too Long

Nothing makes you not want to read a blog post more than seeing a sea of text with no whitespace. Heck, you don’t even have sections! You will send your readers running in the opposite direction if your blog is nothing but long paragraphs.

Long paragraphs make your information look hard to read. Several short paragraphs will get more attention from your readers.

You’re Using a Difficult to Read Font

A tiny or fancy font may look cute, but it can cause headaches for your readers, especially if they are trying to read your blog post on a mobile device which already has a small screen. Pick an easy to read font and use a size that is large enough for your visitors to read on any device. My recommendation is a sans-serif font where your letters are plain (no embellishments), straight and clear. Sans-serif fonts, such as Arial and Verdana, are easy to read online.

You Didn’t Use Bullet Points

79% of readers scan a blog post instead of reading every word. Since they don’t have the time to read everything, use bullet points:

•  Bullet points make it easy for readers to digest your informatio 
•  Bullet points are easy for you to use
• Keep your bullet points brief

You Didn’t Bold Anything

By bolding words, you help your readers quickly understand the key takeaways from your blog post. Your blog visitors read approximately 20% of the text in your blog, so make sure your most important information is bolded. This way, if a reader is skimming your post, they will most likely remember the information you put in bold.

You Did Not Include Images

Images visually break up your text and make it easy for your readers to scan your post. They also allow your reader to understand, at a glance, what your post is about.

To best utilize pictures, place one photo at the top of your blog post to grab your reader’s attention and make them want to read more. Your pictures need to relate to your post, so choose wisely.

Now, you’re ready to start writing blog posts that will be read…and remembered!