You do have
a marketing plan in place, don’t you? If you don’t, here are some tips that
will help you easily create a marketing plan.
Target Market
You first
must determine who your ideal client is. Do some simple research to find out
more about your target market. What do they like/dislike? What are their pain
points? What do they want/need?
Your Products and Services
Your next
step is to figure out what products and/or services you can offer to your target
market to solve their problems and address their pain points. What will
differentiate you from your competition? What is your pricing strategy?
Geographical Features of Your Target
Market
Where are
your potential customers located? Where will you position yourself so they can
find you? How will you channel your marketing message to them? Will you write a
blog, write articles for trade journals/magazines, hold seminars and webinars
or speak to certain groups?
Your Unique Selling Proposition
Develop your
unique selling proposition. This proposition states your promise and sets you
apart from your competition.
How Can Your Customers Purchase Your
Product or Service
Next,
determine how your potential customers can purchase your product or service.
How are you going to get the information your prospective clients need to make
their purchasing decisions?
Have a Budget
Establish
your marketing budget for the year. And stick to it! You really do have to
spend money to make money. Spend what you are comfortable spending. As your
business grows, you’ll want to invest more into your marketing to continue
growing your business.
If you need
help creating or implementing a market plan, contact Blue Dog Marketing. We’re
here to help you grow your business.
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