Why Are People Leaving Your Website?

You’re getting traffic to your website, but people are not staying. Why is it that so few visitors are converting into leads?

If you’re having trouble getting visitors to stay on your site and convert into leads, maybe your website needs some fixes.

Here are some reasons we have found that people leave a website:

Your Site Design is Out-of-Date

Yes, it true…people still judge a book by its cover. If your website looks like it was designed in the 1990’s, it’s time for a professional rehab.

Your Content is Not Easy to Read

The font you use, in conjunction with your background color, may not be easy for your visitors to read. If they can’t easily read your content, they are not going to stick around to learn more.

Your font should be clean and easy to read. Use high contrast color combinations to make it easy for your visitors to read your amazing content.

Your Videos are on Auto-play

Today’s digital savvy customers prefer to choose when they want to watch a video, so don’t have your videos set to auto-play. Blasting your videos at potential customers is a sure way to have them leave your website quickly.

Your Navigation is Vague

When you are setting up your website, think through how your users will actually use your site. No one wants to waste their time trying to find a specific piece of information. If your visitors have to dig through a jumble of poorly laid out navigation choices, they will leave your site.

Your Site is Boring

A bland and boring website will turn off potential customers. Show off your persona in your brand. Add your personality to your content. Use colors, backgrounds and images that catch the eye.

Your Product Benefits are not Distinct

If your product benefits are not featured clearly on your website, you will not compel potential customers to stay and convert into leads. Promoting your product benefits, rather than your product features, will increase your conversions.

You Don’t Have a Call to Action

You have to ask for the sale. A call to action (CTA) tells your website visitors what their next step should be. Your visitors probably won’t take any action unless your prompt them to. Include your call to action on your home page, any sales pages and your blog.

Does your website need professional help? Contact Blue Dog Marketing for help!