Monday, April 11, 2016

How to Write Catchy Blog Titles Your Readers Can’t Resist

It’s one thing to have great content. Getting people to read it is whole other problem. And that’s where having a catchy title comes in. Your title sells the content.

Here are three tips to help you create catchy blog titles.

Start with a working title
Before you start writing your blog and have a working title for it. A working title gets very specific on what you are going to write about. For example, your topic could be social media. This topic is very general and can go in many directions. If your working title is “How to Get More Fans on Facebook,” then you have a specific segment on the topic of social media to write on.

Make it sexy
Some topics aren’t sexy but you can find a way to make it sexy.  Have some fun with alliterations. A title such as ‘Marketing Makeover’ will grab attention and has a subtle impact on your reader.

Don’t be afraid to use strong language. Strong phrases, and even negative ones, can be catchy. Use these in moderation because if everything is negative or bold, nothing stands out.

Keep it short

Focus on keeping your title under 70 characters so it doesn’t get cut off in search engine results. Outbrain’s survey showed that title with eight words had a 21% higher click through rate that the average title.

1 comment:

  1. great post! Headlines sell no wonder newspaper editors spend much time trying to find the perfect title for their frontpage!

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