You already
know that social media is one of the best ways to spread the word about your
business and get your content read, but it isn’t enough just to write content
and post it to your social media platforms whenever you feel like it.
Some times
may be better than others.
With people
logging into their favorite social media sites from mobile devices and
computers, at work and home, it can be difficult to know when to post.
So…..when is
the best time for you to post your content?
Best Times to Post on Facebook
The best
time to post on Facebook is 3:00 p.m. on Wednesday. Other peak times include
12:00-1:00 p.m. on Saturdays and Sundays and 1:00-4:00 on Thursdays and
Fridays.
According to
SurePayroll’s research, the worst times to post on Facebook are weekends before
8:00 a.m. and after 8:00 p.m.
The Best Time to Post on LinkedIn
Since
LinkedIn is used by professionals, posts tend to be read during working hours,
at the start of the work day and at the end of the workday.
Try posting
mid-week (Tuesday, Wednesday and Thursday)from 7:30-8:30 a.m., 10:00-11:-00
a.m., 12:00 noon and 5:00-6:00 p.m.
Mondays are
the worst days for engagement on LinkedIn, possibly because the business
professionals are catching up with work after a weekend. Fridays also see a
lower engagement because of people wrapping up things at work and leaving early
for the weekend.
The worst
time to post on LinkedIn is during the night….busy professionals are sleeping!
The Best Times to Post on Twitter
The best
times to post on Twitter are weekdays from 12:00-3:00 p.m. and 5:00 p.m. For a small business, the best days are
Wednesday and the weekends.
The Best Time to Post on Pinterest
Pinterest
users are mostly female and are most active in the evening. The best time to
post is in the evening any day of the week, especially Saturday nights from
8:00-11:00 p.m.
Experiment
with times to see when you have your highest engagement. Happy posting!
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