Tuesday, April 19, 2016

The Best Times to Post on Social Media

You already know that social media is one of the best ways to spread the word about your business and get your content read, but it isn’t enough just to write content and post it to your social media platforms whenever you feel like it.

Some times may be better than others.

With people logging into their favorite social media sites from mobile devices and computers, at work and home, it can be difficult to know when to post.

So…..when is the best time for you to post your content?

Best Times to Post on Facebook
The best time to post on Facebook is 3:00 p.m. on Wednesday. Other peak times include 12:00-1:00 p.m. on Saturdays and Sundays and 1:00-4:00 on Thursdays and Fridays.

According to SurePayroll’s research, the worst times to post on Facebook are weekends before 8:00 a.m. and after 8:00 p.m.

The Best Time to Post on LinkedIn
Since LinkedIn is used by professionals, posts tend to be read during working hours, at the start of the work day and at the end of the workday.

Try posting mid-week (Tuesday, Wednesday and Thursday)from 7:30-8:30 a.m., 10:00-11:-00 a.m., 12:00 noon and 5:00-6:00 p.m.

Mondays are the worst days for engagement on LinkedIn, possibly because the business professionals are catching up with work after a weekend. Fridays also see a lower engagement because of people wrapping up things at work and leaving early for the weekend.

The worst time to post on LinkedIn is during the night….busy professionals are sleeping!

The Best Times to Post on Twitter
The best times to post on Twitter are weekdays from 12:00-3:00 p.m. and 5:00 p.m.  For a small business, the best days are Wednesday and the weekends.

The Best Time to Post on Pinterest
Pinterest users are mostly female and are most active in the evening. The best time to post is in the evening any day of the week, especially Saturday nights from 8:00-11:00 p.m.


Experiment with times to see when you have your highest engagement. Happy posting!

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