We all
struggle to make our content engaging and compelling. It doesn’t matter if you
are writing for your blog, your website or just a landing page, you want your
readers engaged and reading everything you write.
Here are 3 tips
that will make your readers read on.
Open with a question that gets the
reader to say ‘yes’
The idea is
that the more you get your readers to say ‘yes’ to your questions, the more
likely they will keep reading and say
‘yes’ to everything you say.
Why? Because
your readers will feel like you understand them and know exactly what they are
going through.
If they say
‘yes’ enough they will feel like your product or service can help them solve
their problem. And they will hire you.
Use white space
White space
can draw attention to something that you feel is important. Don’t crowd your webpage or blog with words. Use white space to
your advantage.
Having space
for the reader’s eye to rest makes your content less intimidating and more readable.
Use a Call-to-Action
Before you
publish your article or web page, be sure
to include a call-to-action. A call-to-action tells your reader what to do
next.
Be clear and
concise, urgent and compelling. Make sure it communicates the value they will
receive by doing what you ask.
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