Is Your Website OK?

It’s so easy to be told what wrong with your website, but are you hearing what is right with it? Sometimes, just having an OK website is good enough to get clients. And your website may actually be better than you think it is.

Here are three things an OK website should have:

Is Mobile-Friendly

As of April 21, 2015 (last year!), Google expanded the usage of mobile-friendly factors into its search algorithm. In other words, if your website is not mobile-friendly, your site will not do well in searches on Google.

Think about it. Most people pick up their phones immediately to check out a website. And it just makes sense that your site look good to those checking you out, otherwise you might lose a prospective customer.

Check to see if your site passes the Google mobile-friendly test at https://www.google.com/webmasters/tools/mobile-friendly/

Tells What You Have to Offer

Your site needs to tell visitors within 30 seconds what you do and what your company offers. Your visitors may have an idea of what you do, but your site must clearly state how you can help the visitors. You must answer their needs.

Tells Visitors What to Do Next

A Call-to-Action tells your visitors what their next steps should be. The Call-to-Action should be above the fold on the home page.

Do you want them to sign up for your newsletter? Or do you want them to purchase a specific product? The Call-to-Action should link your visitors to the page where they can act on the next step.

Does your website do all these things? If so, you’ve got an OK website so don’t worry about needing to make any changes right away. But, remember to keep your website on your radar when you update your marketing materials so everything is branded with the same look and feel.