You have
created your marketing plan and social media is a large component of that plan.
You know that stellar content is important. Creating and publishing great
content can get overwhelming.
You need to
get organized and determine a schedule that works for your small business. Once
you’ve created a social media content calendar, your social media marketing
becomes a lot less intimidating.
The calendar
What does a
social media marketing calendar look like? This calendar can be an actual
calendar or a spreadsheet…whatever works best for you. The social media
calendar should organize your content and help you develop and editorial
strategy.
Your
calendar should note which social media channels you are publishing which posts
to. You can have a separate sheet for each month or day, depending on the
volume of content you plan to publish.
Track topic ideas
Use your
social media calendar to plug in topic ideas that you want to write about. When
you have an idea, post it on your calendar so it’s there when you take the time
to write the content. This is one way you can avoid ‘writer’s block’ and have a
list of topics that are relevant to write about.
Don’t miss important dates
When you
have your social media calendar completed, you won’t miss important holidays
that could affect your business. Just like your personal calendar, you’ll be
able to see what dates are important and post appropriately.
