4 Common Marketing Mistakes and How to Fix Them

It's important to review your marketing efforts on a continual basis to make certain you're getting maximum results for all your efforts. If your marketing needs fixing, it will take time to make the corrections. Most are not marketing mistakes need more than a quick fix. If you’ve made some of the most common mistakes, there are a few ways that you can quickly and easily fix your marketing.

What are some of the most common marketing mistakes small businesses make?

1. Don’t have a call-to-action on your website or marketing materials. A call to action means you are encouraging your audience to respond in a certain manner. If you don't ask them to do something, they won't. So ask. A call-to-action can be as simple as “Call Now” or “Sign up for our free newsletter.”

The Fix: Review your website. Do you have a call-to-action on all of your key pages? Review your marketing materials. Do you have a call-to-action on them? If not, add the call-to-action

2. Be unclear about what you do. If prospective customers are confused about what you do or how you can help them, they will not buy from you. Whether someone lands on your website or meets you in person, they should be very clear about the products/services you provide and what problem you fix.

The Fix: Review your “About” webpage and your elevator pitch. Do you clearly and concisely describe what you do, what you sell and the result or benefit it offers?

3. Don’t maximize your current customer base. It is five times more expensive to secure new customers than it is to retain and up-sell existing customers.

Your existing customers can help you more than new customers. If your customers are happy with your products/services, they can add to your revenue in a few different ways. Existing customers can buy something else, refer others they know as well as share your website, content, blog posts and emails with others. Loyal customers become brand ambassadors for your business.

The Fix: Think of ways you can show appreciation to the customers you already have. Simple gestures like thank you cards, free e-books or implement a customer appreciation program.

These are some of the most common marketing mistakes and the easiest to fix. Remember, some marketing mistakes take time to fix. If you focus on one area at a time, you will not get overwhelmed and you’ll see results. So, pick one area per week and work on it. If you don’t have the time to spend on marketing your small business, contact Blue Dog Marketing. We’re here to help you grow your business!