4 Important Printed Marketing Pieces For Your Small Business

There are many marketing avenues available today – websites, social media, and videos. But there is still a place for printed marketing materials in today’s digital world. Here are five important printed marketing pieces that Blue Dog Marketing highly recommends to our clients.

1.   Business Cards 
A business card serves many different purposes. It tells people who you are, what you can do for them and it gives them something to remember you by. Your business card is often the first look at your brand that people see.

Be sure to include your company name, logo, tag line, website, and how to reach you (email and phone number). Don’t forget to use the back of the card. This is often overlooked real estate. You can list your services or key products on the back. This will help remind people about what it is that you do.

2.   Flyers

Flyers are great in that they can do double duty. You can have them printed and use them electronically. Flyers should have a strong message and a call-to-action. Include a coupon that will make people want to purchase your product or service quickly. If you’re hosting an event, use a flyer to advertise the event. A flyer also gives you room to talk about your business. Keep it brief. A flyer should not be covered in text. Use bullet points and retain a lot of white space.

As a PDF, you can attach your flyer to an email blast to your customers.

3.   Brochures

What’s the difference between a brochure and a flyer? Yes, a brochure is folded, but there’s more. A flyer is generally used for a specific offer or event. A brochure is used to educate prospective customers about your company, products and/or services.

Brochures are the place for more detailed information about your company. People are more likely to read a brochure from beginning to end. You can include coupons in brochures too.

4.   Banners

A banner can be a powerful marketing tool. Used properly, it attracts attention. If you have a physical store, this type of signage can be used to draw customers’ attention to certain items. If you’re at a tradeshow, a banner is a great way to tell people who you are. This will allow you to stand out from other tables that aren’t using banners.

If you want to have a strong marketing presence, then you need these four printed marketing materials. They will help you grow your business. If you need help creating any of these marketing materials, contact Blue Dog Marketing. We’re here to help you succeed!