5 Easy Ways to Increase Your Website Search Ranking

 Is your website not ranking high in searches? If so, this means that potential customers can't find you.

Improving your search results can be easy, assuming you have access to your website through a content management system. Having quality copy on each page will definitely improve your search results. Here are some tips that you can do that don’t take a lot of time or effort.

1.   Typos - Typos not only make you look bad, but they can affect your search engine results. To check your website text for typos, copy and paste the words on your page into WORD and run a spell check to find the mistakes before fixing them in your site. WORD won't pick up everything, but it will be an improvement.

2.   A call-to-action – Make sure you have a clear call to action on every key page. A call-to-action can be as simple as “Call Now.” Or it can be as detailed as “Download Our Whitepaper”, where you have written a white paper of interest to your audience and automatically send it to whoever gives you their contact information.

3.   Up-to-date information - Is everything on your website current or do you have people that no longer work at your company still listed? Are products or services that you no longer offer still listed? Delete any content that is out of date.

4.   Contact information – Is there a way to contact you at the bottom of each page? Do you have a separate “Contact Us” page where visitors can send you an email, easily find your phone number and business location? Don't make people search for your contact information; make it easy for them to reach you.

5.       Images Titles - Every image should contain alt tags. Search engines don't "see" images or pictures. Alt tags not only describe the image, but when used in conjunction with your keywords, they can help your SEO. Add unique alt tag descriptions to every image on your website.