Do You Know Your 10 Most Important Words?

Do you know the words that your prospective customers use when searching for a business like yours online? Google or Bing will help direct your customers to your website, but only if you populate your website text with the words and phrases your prospective customers will use.

Make sure your words and search meanings are in alignment. Are you speaking the same language as your prospective customers?  The right words are the foundation of your website.

First, nail down the core 4 to 5 words you know are critical and then branch out to include more related terms and phrases. Include these in your website. They are the SEO (search engine optimization) magnets that draw you website higher in search results.

Your 10 words need to live not only on your website, but in all your online marketing efforts. Your blog, news releases, white papers, Facebook, Twitter and YouTube videos should all contain these key words and phrases.

How do you find these 10 words? One great took we like is the Google Keyword Planner in Google AdWords (www.adwords.google.com). This tool will help you to determine different words that relate to your business. You’ll be able to see local search trends. This will help simplify your key words, terms and phrases.

Even if you’re an established business, you should re-examine your key words yearly. Changes in your business and industry can influence your key words.