Three Landing Page Strategies

Your landing page is the first place prospective customers see you on the web. You want to make sure you grab their attention immediately, to keep them reading rather than clicking away to the next site.

Here are some landing page strategies to make your home page do the job you want it to.

1. Use questions to grab their attention. Have your prospective customer “find” themselves in your questions. These questions should show you understand their problem and you have a solution. Your ideal customer will answer "Yes" to each of these questions. These questions begin to develop interest, trust, and credibility.

2. Include a call-to-action. Tell prospective customers what they need to do and why. Keep them focused on the "what and why." Don’t tell them how to do it. This creates the need to contact you for more information.

3. Explain how you work with clients. Describe how you work with people so they can get comfortable with the idea of what you have to offer.