3 Marketing
Actions to Help Your Small Business Move Ahead in 2014
The purpose of marketing your small business is
to create awareness for what you do and to attract ideal prospects that are
looking for what you offer. There are so many marketing strategies available today,
it’s easy to get overwhelmed and either try to do it all or freeze and do
nothing.
Here are three easy marketing actions that are
all you really need to do:
PLAN
Your marketing efforts will be more successful
and less stressful if you create a plan. Sit down and plan what exactly you're
going to do to achieve your goals for the year. This doesn’t have to be a huge
effort on your part. Make this easy on yourself and keep things simple. Start
your plan by asking yourself the following questions:
1. What have I accomplished in my business
within the past 6 months?
2. What opportunities do I currently have in
front of me?
3. What would I like to accomplish within the
next 3 months?
The answers to these
questions tell you what your next move should be. Ideally, you want to focus on the "low hanging
fruit." These are the opportunities that are right within reach and
require just a bit of effort. You'll want to outline, step by step, what you'll
do to take advantage of those.
DO
The plan that you drew up for your small
business is now "live." Now is time to take action on the plan you
created. Focus on the one step you need to take right now and put your plan in
motion.
REVIEW
After a few weeks, consider the results of
your hard work. How are you doing with the goals you set for yourself? Do you
need to pick up the pace? Are you ahead of schedule?
By reviewing and measuring your results, you will
be able to make adjustments based on real data instead of assumptions and fears.
If you do need to make some alterations, don't beat yourself up over it.
These three marketing steps will set you up
for growth! 
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