3 Steps to Creating Your Business Tagline

3 Steps to Creating Your Business Tagline

 

A good tagline, or slogan, can help your business stand out. If you have a business tagline that carries a simple and powerful message while your competitor just has a logo, you have the advantage of winning over the target customers. The right tagline can dictate how you're perceived both externally and internally.

What Is a Business Tagline?

Branding your business must involve the creation of a tagline or slogan. It is one of the basic elements necessary in building an effective brand. A slogan typically consists of a short sentence or phrase that serves to reinforce your business's name. Many big businesses have created highly successful slogans, so successful that the slogans themselves have been recognized by the customers as much as their names.

The main purpose of a tagline is to enhance and boost your business’ name or provide a tiny glimpse of what the brand promises to deliver. Here are some steps to follow to create an effective business tagline:

1. Consider why you need a slogan. Think about what is most important about your business. Make your business slogan original and memorable to differentiate your business. Include a key benefit.

2. Be honest. It’s bad if your tagline claims that you are "the biggest restaurant in town," while, there is another larger restaurant in town. Instead, concentrate on what distinguishes you from your competition. Ensure you can consistently deliver what you’re promising.

3. Make your business slogan customer focused. Ask your customers what they like about your business and integrate it into your slogan.

A good business tagline tells your customers the benefits you offer them, shows how you position yourself against your competitors, and makes your business memorable to prospective customers.

Golden Rules

DO's:

·         Be simple; 3-6 words at the most
·         It’s professional
·         Be original (Check with the U.S. Patent and Trademark Office)
·         Be memorable (fun, funny, inventive, catchy or surprising)
·         Be believable
·         Be honest
·         Include a key benefit
·         Impart positive feelings for the brand
·         Differentiate the brand
·         Reflect the brand personality
·         Focus on your Core Services

DON'Ts

·         Use something currently used by another business
·         Prompt a sarcastic or negative response
·         Be pretentious
·         Be boring or cliché
·         Be negative
·         Be complicated

Need help creating a business tagline? Blue Dog Marketing can help!