SEO Tips for the Small Business

SEO Tips for the Small Business

As a small business, you’re working hard to market you products. Every article, blog post and press release that you write should include your SEO terms. This will ensure that your ranking on search engines will rise.

What is SEO? Search Engine Optimization. SEO is the correct use of keywords relevant to your business and products that affects the visibility of your website in a search engine’s unpaid search results.

Know your Keywords

Before you start writing content for your website or your blog, it’s imperative that you know what your keywords are. How do you know you have all the correct keywords? Sit down and make a list of terms about your business. Also, you can ask your customers what words they would use to search for your business.

Knowing your keywords will make writing website content and blog posts easier. Make sure you use the keywords in your content as you write.

Keep your content current, relevant and original

Use your SEO terms in everything you write. Adding new content on a regular basis to your website moves you up in search engine rankings. Make sure your content is original and relevant.

Know where placing keywords matter

Yes, your keywords should be sprinkled naturally throughout your website or blog, but there are other places to insert keywords so your SEO does better in searches. Include a keyword in your blog title, as long as it doesn’t sound forced. Also, try to use a keyword in the beginning of a paragraph, rather than at the end.

Using your SEO keywords in your weekly blogs and throughout your website is good for moving your website up in search engine rankings. Need help with your SEO? Give Blue Dog Marketing a call and we can help!