3 Ways to Market Your Small Business With Blogging

3 Ways to Market Your Small Business With Blogging

Blogging has become one of the most popular tools used to market a company. If you are a small business that does not have a blog, here are some statistics published by Social Media Today that will convince you to use a blog to market and grow your small business:

• Small Businesses with blogs generate 126% more leads
• 61% of US consumers have purchased products and services based on blog posts
• 70% of consumers learn about a company through articles

These statistics alone prove that blogs can be great resources for marketing your products and services, lead generation and sales. A blog can also help small businesses become an expert in their field, help to increase brand awareness and gain online recognition.

If you are small business that is thinking about starting to blog, you should definitely do so. Here are 4 ways that you can use a blog to market your company:

Share your knowledge

You are the expert in your field. You live it every day. So write about what you know. Give your customers ideas and helpful hints.

Become an authority in your market by answering questions from your readers

Blog readers love to start discussions with authors and fellow readers, especially when they have become attached to your small business blog. To keep your readers engaged in your blog, you should need to reply to comments as quickly as possible. If you don't respond quickly or don't open a communication line, it may result in a decline of readership and interaction from your readers or a slow growth in your blog. Using your comment forms, social media connections and email are all great ways to stay in touch with your readers.

Blog about upcoming promotions and deals

Do you have any special deals and promotions coming up for your company? If you do, posting those deals on your blog is a great way to get the word out about them. You can also use social media such as Facebook, Twitter and LinkedIn to spread the word about your promotions.

There are plenty of ways to market your small business on a very minimal budget. Blogging is one of the most effective and low cost ways to do so. Get started blogging today!