3 Ways You Can Create Fresh and Captivating Copy for Your Website

3 Ways You Can Create Fresh and Captivating Copy for Your Website

It’s easier to write a book or an article than to create copy for a website. You have unlimited words and space in a book or article. A website has limited space, so you have to make every word count. You also have to be unique, engaging and relevant.

Here are three ways you can create fresh and captivating copy for your website: 

1.     Tell a story

People love an interesting story. Tell a story about one of your customers. Start with what their problem was, how you solved it (very important!) and how happy they are now. Quotes from your customers are great testimonials for your business.

2.   Use pictures

 
You don’t always have to use words to tell a compelling story. Sometimes, you can use an illustration or image to make your point.

3.   Be lively

Don’t’ try to write if you’re bored or tired.  Your copy should be lively and make people want to read more. Write with gusto and enthusiasm about your business and your readers will sense your passion for what you do.