Do You Know What SEO Is and How to Use It?

Do You Know What SEO Is and How to Use It?

If you know that SEO stands for search engine optimization and the better your SEO is, the higher you will rank on search engines. So, now you’re a SEO genius, right?

Not so much. There's a lot more to SEO than that. Let me answer some of the most common SEO questions Blue Dog Marketing has heard.

1) What is SEO?

SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.

2) What's the difference between organic vs. paid results?

Organic results are the results that appear in search engines, for free, based on an algorithm. Paid -- or inorganic -- search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.

3) What are meta descriptions?

A meta description is the text that appears below your page in a search engine result that explains what the page is all about. In this example, the meta description is "Wordstream’s SEO keyword research tools can help you find the right…Your SEO keywords and phrases in your web content that make it…"

4) Should I optimize my domain name to include keywords?

Your primary domain should not include a keyword just for the sake of keyword optimization -- that can actually hurt your SEO. If your company name happens to have a keyword, that's fine, but don't go purchasing a keyword-filled domain name.

5) What is the right number of keywords on a page?

The “right" number of keywords on a page is the wrong way to think about keyword optimization.

There's no keyword density you should be aiming for. In fact, using a keyword too many times can penalize you in your search results because it looks like you are "keyword stuffing."

Keep your readers in mind and only use keywords when you need to. You'll find enough natural opportunities to include keywords that you don’t have to worry about reaching a random number.