Have You Found Your Target Market?

Have You Found Your Target Market?

When you started your small business, your main goal was to make your business successful, right? Many business owners do not spend enough time identifying who their target market is before they open their doors for business and started marketing. By doing this, your marketing efforts could go wasted.  

You need to go out there and search for your potential customers... they will not be looking for you. Once you have determined who your target market is, you can concentrate on where you can find them and how to interact with them in order for you to spread your message about your business.

You need to do your research and visit places where your customers are. Some of the places you could look are:

·         Social Media Networking- when searching on who to connect with, make sure it's your target market. Yes, it's good to get a lot of friends and followers on your social media accounts, but if they are not potential customers, why do you want to bother marketing to them?

·         Facebook and LinkedIn Groups- When you belong to these groups that consist of your target market, you have a better chance of being able to relate to them one on one and building up that trust that essential to making a sale.

·         Forums and Membership Sites- Google your target market and you'll be able to find forums and membership sites that are specifically targeted to your prospective customers. Review the rules, etc., and decide if you'd be a good fit and then join. Just don't forget to interact with the members once you do join!

·         Local Networking Events- Keep up with your local news to see when live events would be taking place that your target market may be interested in. Then show up and start building those relationships. Don't forget your business cards!

There are many other places you could find your target market at, but these suggestions should get your started. The more you get to know who your customers are and start building relationships with them, the more chances you have of them purchasing from you and returning to you for more in the future.