Have a Small Marketing Budget? Here are 3 Inexpensive Marketing Tactics That Work

Have a Small Marketing Budget? Here are 3 Inexpensive Marketing Tactics That Work

There are so many marketing strategies available to small business owners as technology evolves. As a small business owner, you must market your products or services effectively with a limited marketing budget.

You need to identify the best possible methods for your business and how to implement them. Here are three inexpensive marketing tactics that work for small businesses.

1.   Use Organic Search Engine Optimization (SEO)

Your company website is one of the most important tools if not "The" most important tool for promoting your small business. Potential customers often get their first impression of your brand when viewing your website.

SEO (search engine optimization) campaigns are created to have your website appear in the top search results of the primary search engines such as Google, Yahoo, and Bing organically. This means, it is not shown in search through paid advertising, but in the organic search results. Organic searches are more trusted and yield a much higher click-through rate.

Google's free AdWords tool helps small business owners identify keyword phrases that yield the most traffic online. Those should be considered for optimization and SEO, but competitiveness should be kept in mind. At times, smaller niche markets are easier and faster to reach. AdWords will be able to provide all those details for your small business.

2.   Use Google Analytics

Do you know what is happening to your website and marketing efforts. Without factual data, you will not be able to measure your efforts. With Google Analytics and other third party tools, small business owners can quickly get reports, statistics, and measurements of their marketing efforts.

3.   Content Marketing

Content marketing is the creation of articles, blog articles, press releases, videos, and images, such as Infographics. Many small businesses neglect the importance of content marketing. It is a critical method of marketing, very results oriented, and also one of the least expansive techniques to market online.

By regularly adding new content to your website, you increase the search ranking. You show your customers and potential customers that you are an expert in your field when you share your knowledge through your blog.