It's amazing how many companies still do not
have an outstanding web presence. Many small businesses rely on their website
to bring in new customers. However, many of these websites are poorly designed,
have low quality content and no clear call to action. It is important to have a
well thought out website to market your business successfully.
Let’s start with your home page – where
potential customers first look at you. Your home page must tell a visitor
everything about what you do in a clear, precise way. The written content
shouldn’t be long. A few simple sentences or bullet points that say who you
are, what you do and where you do it will suffice. Most web traffic doesn't go
past the first page, so it is important that your visitors understand your
business from the first page they visit.
Clearly display your phone number and any
other details visitors might need to contact you. Too many websites hide these
details away on some page with a link in the footer. You want to make it as
easy as possible for potential customers to contact you. You can also add a
contact us box onto your homepage so they don't even have to navigate away from
that page to get in touch with you.
Use a short 60-second video on your home page.
Video is fast becoming the preferred way to find out about a product or
service. Your visitors would rather watch a short video and find out what you
do than read through an entire website.
Keep it simple. Many websites today have big
flashy banners and pages of text. Just keep everything simple and easy to read
yet well thought out and informative.
There are loads more tips and tricks you can
use to make your website into the best selling tool you have, however these few
will help you on the way to having a great website.
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