Writing a
blog post is a lot of work. And there are many things that can trip you up when
you’re writing one.
Here is a
list of four bumps and how to avoid them.
Writer’s Block.
Anyone who
writes blogs gets writer’s block occasionally. Choosing the topic for your next
blog is usually the hardest part. Once you’ve got a topic, writing is pretty
easy. So, how do you come up with a topic that is relevant and of interest to
your audience? Keep up to date in your
field. Read other blog posts and association publications to get inspired. We
keep electronic copies of articles that inspire us. Use these article topics to
get you thinking. Do you agree with what the author says? If not, why not?
Well, write about that!
Create a Catchy Title
The title of
your post is its first impression to potential readers. You want to create a
title that entices people to read your post. Have fun with alliteration. And
try to optimize your SEO.
Formatting
Make your
blog attractive to read. Don’t just post a huge block of text. No one will read
that. Use headers, paragraph breaks, bulleted lists and images. Make sure you
have plenty of white space allowing eyes to rest.
Use Statistics
Incorporating
relevant data into your blog post adds credibility and increases your
authority. Make sure you attribute the original source. And be sure the data is
relevant. When was the research conducted? The more recent, the better.
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