Making a promotional video is a great way to market
your company. You want to make sure your video stands out in the crowded video world.
You want a video that highlights the best of what your small business is about.
Here are three tips to help you achieve that.
Have a Script
Write a concise, informative and entertaining script.
And stick to it! You want to engage your viewers.
Figure out what message you want to convey to
your viewers and create your script around your main point. You will stay on
track when you have a clear message.
Include a Call to Action
What do you want viewers to do? Whether it is
to call you, visit your website, or follow you on Twitter, don't forget to
mention it in your video. A good call to action is your ticket to a good return
on investment for your video.
Make It Look Professional
You want your video to look professional, not
like you used your cell phone. You should hire a professional videographer to
help you make your video. It won’t break
the budget and you’ll end up with a video that will help your company stand
out.
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