Written a Book? Now Promote it!

Have you written a book? I’ve heard that everyone has a book in them. Some of us are just more proactive in letting the book out!

Several of our clients have written books. Most are in both hard cover and e-book format. Once your book is written and published, how do you promote it? Facebook is a great place to start as it is a free book marketing resource.

Create a Facebook fan page for your book. On this page, post about your book title, your book cover image, include your biographical information and create a search-engine friendly description of your book. Use your fan page to generate excitement about your book. Once your page is created, invite your social media network to “Like” your page. Don’t be shy, ask your friends to share your fan page.  Let the work spread through Facebook about your book.

Create an author website. Here you can build your brand, tout your book, post reviews and, most importantly, sell your book.  

Create a blog, link it to your website, and continue building your brand.  Post your blog articles on your Facebook fan page. Always direct traffic from Facebook and your blog to your website. Remember, people can purchase your book there.

Both your website and blog can promote your book, publicize your accomplishments, and inform people about your next book.