I am on LinkedIn often and I noticed many
people use snapshots rather than professional photos on their profiles. I
see images where people are posed with their kids or pets, biking along a
trail, or even worse, no photo at all. LinkedIn is a professional networking
site. It’s not Facebook, which is all about family and friends.
Your photo on LinkedIn should brand you as
successful and professional. Your photo says lots about you. Do you look
friendly, confident and capable? A great picture of you can make you look
active and engaged.
Have a professional photographer take a
picture of you. Don’t wear something that can date the picture so it can be
used for several years. Don’t just use the picture on LinkedIn, use it
everywhere….on your website, on your business card. A professional photograph of yourself is a
good investment every small business owner should make.
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