Use Events as Part of Your Marketing

You have done the work to determine who your target audience is. There are multiple ways to reach them. One fun way is to host your own events.

When you host, you have control over the guests, the format, the selling and marketing around it. That's what makes this such a great strategy.

Some reasons for an event:

·         a celebration of something (anniversary of your company, holidays)

·         a launch of something (product, service, book, etc)

What is the purpose of hosting an event? You want to meet new contacts and thank your current customers. Ask your guests to invite a friend or colleague who may be interested in learning about your company or has a business or challenges similar to theirs.

Your goal is to create a great experience for your customers and your new guests, and send the right messages to the people you are trying to get to know and turn into prospects.

Make it a quality event - don't skimp.

Events can be part of your overall marketing strategy. Have all your marketing components mesh for your event to be successful.

Need assistance planning and executing a corporate event? Give Blue Dog Marketing a call….we’re here to help you!