5 Tips for Writing a Successful Press
Release
Press releases can be an effective way to get media
attention for your small business. If you write a regular newsletter for your
customers, you already have a great start on topics for your news release. With
a bit of formatting and editing, you can turn your newsletter articles into
successful press releases.
Here are 5 tips for crafting an attention getting news
release:
1. Start
off strong. You have a very brief window to catch the attention of a reporter,
so lead off with your strongest information.
2. Be
newsworthy. Don’t make your news release a sales pitch. Reporters are
interested in what makes your business unique.
3. Provide
all your contact information. A reporter may have some questions about your
business and the first place they’ll look is your website. So include your
website on your press release. Reporters may wish to call or email you, so
include that information too.
4. Proofread.
Then proofread again. Then have someone else proofread your news release. A
single typo or grammar mistake can instantly hurt your credibility.
5. Be
brief. Keep your news release to the point. Reporters are looking for facts and
data, not fluff.
News releases can be a valuable strategy for getting
exposure for your small business. Don’t forget to add your news release to your
web site and to your blog.
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