Why You Should Create a Facebook Business Page – Part 3

Why You Should Create a Facebook Business Page – Part 3

9. Tabs & Apps

Newsletter sign up, Twitter feed, e-Shop, or website link - these are just a few examples of how you can utilize your Business Page Tabs through the use of Third Party Apps, another feature exclusive to Facebook Pages. Not only that, but the majority of these Apps are completely FREE to download and use and, in many instances, customizable to your own business' needs.

One of the many advantages of these Tabs is that followers can sign up to your Newsletter, view your Twitter feed, purchase your products/services, etc. without ever leaving Facebook.

10. Advertising and Promotions
Okay, so they're not free but Facebook Ads still wipe the floor with many other (free) and organic techniques for growing your fan base. I'm not saying other methods aren't as powerful, far from it, but there's a reason you pay for Facebook Ads - they REALLY WORK!

Facebook Ads appear in a sidebar on the right-hand side of your Timeline right before your status bar of friends who are/aren't online. While a Facebook Ad can only be set up by a Page, the beauty of them is that their audience is not restricted to Page fans; they can be used to target your friends too.

Facebook Adverts can prove expense if not managed properly. You can control the expense with a budget, start and end date and maximum price per click. Facebook offers you the choice of several tiers of advertising to suit your budget and objectives. You can also track their effectiveness of the Ads from your Pages' Admin.

11. Import Contacts/Invitations

You can invite a whole host of people to Like your Business Page and increase your number of Fans exponentially. There is nothing wrong with periodically re-inviting contacts to Like your Page and your lists will no doubt have grown since you last did this anyway. Facebook does also allow you to select which people you would like to invite to Like your Page so you can make it more targeted if you so wish.

12. Link Your Business Page to Twitter

If you sync your Facebook Page with your Twitter account, whenever you create a post in Facebook, both Social Media channels will be updated simultaneously. You are working smarter as you don't have to update both channels with the same content.

13. Analyze Your Page's Activity

Once you have 30 Likes, you will be able to view Facebook Insights, which provide in-depth analysis on every one of your Business Page posts to see how many people your post reached how many engaged with it and how many talked about it with their Friends. You can also compare your different posts by showing the percentage of people who talked about your post to their Friends after seeing it. You can also export a report of your Facebook Insights to a spreadsheet.

Facebook Insights provide a platform for something you should really be checking anyway - what content is resonating the most with people, be it particular status updates you post, links to Blog Posts or your latest Newsletter or something else so that you can tailor your messaging for maximum impact.

Are you thinking about setting up a Facebook Business Page? Blue Dog Marketing can help you!