Facebook
Pages Vs. Profiles - What's the Difference?
What’s the difference between a Facebook Page
and a Profile Page? Actually, there's a big difference.
A Facebook Profile page is a personal profile.
Profiles can usually only be viewed by people who are your friends. They are
for personal use, not professional use. Yes, some people will use their profile
as a professional page anyway, but I really don't recommend doing this. Only a
real person can have a Facebook profile, in their name, and they can only have
one of them.
A Facebook Page, on the other hand, can be
about absolutely anything: a book, a movie, a writer, a musician, a company, or
an artist. A person with a profile can make as many pages as they want about as
many things as they want. There is no limit. Pages are public and can be viewed
by anyone. Profiles have a 5,000 friend limit. Pages have no limit whatsoever.
If you are a small business owner, I don't
recommend using a profile. I recommend making a page instead. Why?
First of all, you can't 'like' a profile. You
can only send a friend request and see their page if that person accepts your
request. However, anyone can 'like' a page - including both personal profiles
and professional pages. That's right. Someone else's business page can like
your business page if they want to, and you can like their business page too.
There are no requests needed - likes are automatically accepted. Then, whatever
that page posts will show up in your news feed as if they were your friend.
Are you seeing the benefit of this? You are
allowing anyone to like your page, even if they are only doing it through their
company page. You are a lot more likely to trade likes with people. Also, your
page will show up on their profile or page as something that they 'like,' which
is more visibility for you in the long run.
The benefits of having a page for your small
business far outweighs any benefits of doing it as a profile. So get a Facebook
Business Page, and start telling people about it!
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