Why You Should Create a Facebook Business Page – Part 1

Why You Should Create a Facebook Business Page – Part 1

Many business owners have not yet realized the benefits of a Facebook Business Page for their brand, products or services.

1. Personal vs. Private

A Facebook Profile and Business Page are mutually exclusive and lead very separate lives. Your personal page is just that….personal. Your Business Page is about your business. Set up and use these two pages separately. Your family and friends probably don't want to see an update on your business every time they log in to Facebook. Of course, if they have chosen to Like your Business Page then it's a different story. But keeping the two separate in the first place gives everybody the option and upholds an individual's preferences.

2. Brand Newsfeed

A Business Page Timeline is the similar to email marketing on Facebook and strengthens your success in reaching and engaging with current and potential customers. Your Business Page Timeline equals increased exposure for your business/brand, invaluable insights into what you are saying most resonates with people but also provides ample opportunities for conversations with new audiences.

 

Just make sure that you are using Facebook as your Business Page in order to comment/post on the Business Pages of others.

3. Tagging and Commenting

Isn't it great when your friends and family Tag you in photos you didn't know you were in or at a location you were both at? Another highly advantageous feature of Business Pages is that in addition to those who Like your Page, any Business Page owner can Tag/comment on your Business Page which opens it right out to a viral audience. And of course, each time they do this, you are maximizing the number of Newsfeeds your Business Page name appears in and ultimately not how many Fans see it but also their own Fans too which offers rich pickings in terms of engagement and new fans.

4. The Sky's the Limit!

Did you know that a Facebook personal Profile is limited to 5,000 friends? Not so for a Facebook Business Page! There is no limit to the number of Likes it can receive.