Why You Should Create a Facebook Business Page – Part 2

Why You Should Create a Facebook Business Page – Part 2

5. Google Search Results

Facebook Pages are indexed by Google which means that they are optimized for search engines. So the more active you are, the more visible your business will be in a search resulting in an increased online presence and active and prolific impression on Social Media.

6. And The Winner Is...

Who doesn't love a freebie?! Contests are a great way to build engagement with your Fans and also incentivize other people to Like your Business Page and share your content, making them an instant ambassador for your Brand or business. Contests are one of the most fun and creative Facebook Business Page features. Contests are a really effective way of incentivizing people to share your Business Page or content and grow your Likes.

7. Featured Likes

This enables you to showcase the pages of other brands/businesses that you Like - providing not only an insight into your brand/business and its interests but also to showcase the Pages of those businesses you have Liked which should also encourage reciprocity by those businesses.

Simply clicking on the 'Like Pages' link on the left-hand side of your screen allows you to choose from a list of Pages under various categories, including Brands & Products and Companies and Organizations. Liking businesses with whom you have an affiliation or association with, such as complementary services, trusted suppliers and so on, are always going to have maximum impact.

8. Business Showcase

A Facebook Business Page allows you to display such information as your business's opening times, location map, telephone number, email address and website address, etc. In the website section you can also add up to three addresses of your choosing in addition to your business site. I suggest adding links to your Twitter profile, LinkedIn Profile/Company Business Page, Google+ Page, Blog address, etc.

You can further showcase your business by providing a Company Overview, Description, Mission, Founded, Awards, Products (a call to action with a website link is recommended here), etc.